Inspired by the cross Atlantic flight of Charles Lindberg, these brothers, pioneers in a fledgling aviation industry, took the purchase of one fabric covered, five passenger Stinson airplane and transformed their dream into an empire.
Struggling through the troubled times of the Great Depression, they pulled out of a near bankruptcy by adapting their services to carrying mail for the government before expanding into commuter routes between Dallas and Oklahoma. The fascinating story of how they grew their dream is captured alongside the colorful, ninety-five page photo filled documentary detailing the evolution of the airline.
The book takes the reader from the airline's humble beginnings to its eventual demise as an multi-billion dollar entity.
The book is illustrated with a vast collection of Dallas History of Aviation's historic photographs housed at McDermott Library UTD as well as the author's lifelong collection of Braniff Flying Colors photos and memorabilia.
Author Richard Benjamin Cass dedicates this book to the memory of Harding Luther Lawrence, whose leadership role at Braniff spanned the years from 1965 to 1981. He guided the airline through the deregulation of the airline industry in 1978, to expansion internationally, through its years plagued with exponential fuel increases, dynamic drops in passenger air travel, and expanding interest charges on unpaid debt. He speaks about route awards by then President Carter, of revenue increases and route expansions without delving into the whys and intricate details of how these issues were overcome.
Well worth the price, the book will delight any reader who has an interest in aviation history along with those who strive to keep the memory of Braniff alive.